SKILLS

PROGRAMMING LANGUAGES & TOOLS

  • React
  • JavaScript
  • Rails
  • Ruby
  • HTML5
  • CSS3
  • SCSS
  • PostgreSQL
  • jQuery
  • node.js
  • git
  • Webpack
  • Babel
  • Amazon Web Services

ADOBE CREATIVE SUITE

  • Photoshop
  • Illustrator
  • InDesign
  • Lightroom
  • Bridge

PROJECTS

Curated

React, Redux, Rails, JavaScript, AWS, PostgreSQL, HTML, SCSS, git, Webpack, Babel

A single-page Pinterest clone that allows users to discover, curate and share collections of images and ideas.

  • Implemented CSS grid and media screen queries in order to create a responsive, Masonry-style layout with seamless transition between display sizes to improve user experience
  • Optimized the overall performance of a media-heavy application that is incredibly reliant on hosted image content by integrating Amazon Web Services S3 (AWS) with the Rails back end for photo storage, organization and user uploads while maintaining content security with AWS IAM
  • Improved speed and performance and eliminated N+1 queries by adhering to Active Record and SQL best practices, such aseager loading associated relations
  • Leveraged Rails polymorphic associations with ideas belonging to users and collections for DRY code
  • Incorporated React container patterns to architect a reusable Presentational component that renders specific ideas (photos) based on the data that it is passed from different parent Container components
  • Designed a search feature that pulls results from multiple tables, allowing users to filter results by category without additional queries to the database.

Pirate Kittens Typing Game

JavaScript, Canvas, CSS, HTML, git, Webpack, Babel

An animated JavaScript typing game

  • Designed custom, colorful graphics using Photoshop and Illustrator to make the user experience visually appealing and fun
  • Utilized Webpack and Babel to insure a reliable uniform user experience across web browsers
  • Implemented loop that continues game play until time runs out or all lives are lost

EXPERIENCE

2017-Present » New York, NY

REYLENN PROPERTIES // BRANDING & STRATEGY CONSULTANT

Independent consulting for a real estate development firm across multiple projects

  • Liaise with a software engineer to design and develop a project website in a two-week deadline
  • Spearheaded a Community Outreach Program for a proposed luxury apartment development in Los Angeles, CA to garner support for the project
  • Increased Facebook Ad leads rate by 476% by adjusting creative strategy based on data analysis

2014-2017 » Australia

PRINCESS POLLY // CREATIVE DIRECTOR

Global fast-fashion online retailer

  • Managed creative team of seven direct reports
  • Provided creative vision & copy writing voice for the brand across social media, graphic design, web design, photography, videography, photo editing, packaging design, & site merchandising
  • Oversaw successful rebrand of the company’s image, leading to an 855% increase in sales
  • Developed successful Instagram strategy, resulting in 534% growth of followers in 2.5 years
  • In one year, grew highly engaged Snapchat community from zero to over 15k followers through creative
  • Developed strategy to use Snapchat screenshots as a tool to predict best sellers and inform buying decisions
  • Led social media influencer campaign that reached over 1 million followers in 2 weeks

EDUCATION

App Academy, NYC

Full-Stack Development
<5% Acceptance Rate

Summer 2019

CATC Design School, Australia

Diploma of Graphic Design

2012 - 2013

Selected by CATC Design School faculty to receive the “Square Peg Award”- given to the student with tenacity and drive, who constantly searches for the right solution and tirelessly looks for the big idea/most creative outcome.

University of California, Berkeley

B.A. Sociology

2008 - 2012